Our Approach
We work alongside founders on go-to-market, product-market fit, and financial discipline from day one. Capital is just the beginning of what we bring to the table.
Investment Criteria
We are early investors — post-product but not requiring much traction. We invest in founders who can find PMF and build a repeatable GTM.
The Framework
01 — Source
Creating a robust pipeline of exceptional B2B opportunities across APAC through strategic sourcing and deep network engagement.
We leverage deep relationships with entrepreneurs, industry experts, and regional partners to identify promising opportunities before they hit the broader market.
Our team continuously monitors emerging trends and market gaps across the B2B landscape, allowing us to spot opportunities early and connect with relevant founders.
We actively build the startup ecosystem by running startup events, working with accelerators, and speaking at conferences to foster connections and identify emerging talent.
02 — Select
We apply rigorous investment criteria to identify companies with the highest potential for long-term success.
We screen for Thesis Fit: is it B2B?, is it based in APAC (or a strong part of the story)?, is there clear opportunity for International Expansion?
Then screen for if the Market Opportunity is attractive: Is there a large potential addressable market with clear pain points that existing solutions don't adequately address? You can start narrow today, but we need to see the vision for the future.
Exceptional founders with growth mindset, unique perspective on their segment, and ability to execute across APAC markets.
Shortened feedback loops for fast and capital efficient iterations that lead to product market fit and a repeatable go-to-market playbook.
B2B solutions with strong unit economics, recurring revenue potential, and regional expansion capability.
In the early stage, the Product of today will not be the Product of tomorrow. You need efficient iteration enabled by Process which can only be effectively put in place and used by stellar People.
Early stage is a People first decision.
03 — Service
We provide hands-on strategic support across three critical areas that determine startup success.
We work alongside founders to build companies on solid financial fundamentals from day one. This includes sharpening financial models, managing cash flow strategically, and scaling efficiently to ensure startups are built to last, not just to raise the next round.
Our strategic advice focuses on defining and finding product-market fit in APAC's unique markets. We help founders navigate the nuances of regional customer needs, competitive landscapes, and market entry strategies.
We bring extensive experience in building repeatable go-to-market playbooks that work across APAC's diverse markets. This includes sales strategy, channel partnerships, and scaling operations effectively across the region.
04 — Sell
Understanding regional market nuances to craft liquidity strategies that maximize value realization for founders and investors.
Southeast Asia's exit landscape requires a nuanced understanding of local market dynamics, regulatory environments, and strategic buyer preferences. We help founders navigate these complexities from day one, building companies with clear paths to liquidity that maximize value realization for founders and investors.
If you're building a B2B technology company across APAC, we'd love to hear from you.
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