Conversion Rate Optimization is essentially the process of analyzing the steps and experiences that lead towards a desired action and optimizing each component to get the highest percentage of completed actions.  The same way that in the physical world, we design a retail store’s look, feel, sound, and even smell to optimize the experience and then leverage sales staff to convert shoppers to buyers.  In the digital world, we are focused on the website.

There are really two key components of the flow.  First is the inbound traffic generating component, which could be SEO-driven or a variety of other inbound strategies.  Second is the behavior and interaction that starts once they have landed on a webpage.  It is this second part where Conversion Rate Optimization is applied.

At its simplest, the conversion is optimized by understanding and improving the pathway of information, navigation, and interaction.  At the same time, understanding and removing barriers to conversion. 

These are just a few of the overall tools.  For each, there is an established service provider such as Google Analytics for traffic data, Google Optimize for A/B testing, HotJar for Heatmaps, and so on.  Each type of data provides useful insights that can be used towards optimizing conversions, but data in isolation may not provide a sufficiently robust picture.  It is the collection and aggregation of various sources of data that will provide a full picture from which appropriate actions can be taken, including via A/B testing.

This is where Howuku fits in.  Howuku aggregates each of these individual features and bring them together under a single service package to provide the whole picture.  From data to insights to recommendations and split testing, Howuku is providing an integrated solution to supercharge digital businesses towards higher conversions.