Why We Invested – Jensi
Scaling Agencies from 3 to 300 Clients
Service based agencies and consultants are one of the largest industry segments in regards to the number of players in the market. While there are several notable names of larger agencies, most of the market is comprised of small and mid-sized players. As a service-oriented business, the challenges of scaling an agency can be daunting.
There are persistent problems in managing multiple projects at once, balancing overworked creative resources, facilitating team collaboration, as well as client signing and onboarding then to billing and collection. For many agencies, the combination of these challenges inhibits the pathway to scaling the business and acquiring more clients.
Most agencies use a collection of different software or spreadsheets to keep track of projects and manage the accounting. These systems are patched together with integration tools. However, the challenges come when collaboration tools vary from communication tools which vary from the project management tool. This leads to SaaS sprawl with a growing number of tools that increases the complexity of operations while also creating fragmentation and misalignment.
As noted, the market is not without its competitors, but the market remains underserved and the small and medium sized companies are in need of better products. Many of the players are vertically focused on a particular functional area, like project management. This leaves a gap both on other functional areas as well as the integrations of workflows.
We are excited to lead the funding round for Jensi. The company was launched by agency founders themselves that personally felt the pain point in scaling their own agencies and built a software platform to address it. We frequently find that durable businesses are born from a personal pain point. This acts not only as a clear validation of the value-proposition, but also engrains an insider’s view on the functional requirements and go-to-market strategy.
Their expertise in digital marketing and outbound sales from the agencies that they built will give them an advantage in bringing the product to market. We are excited to be part of their journey.
Let’s Build the Future
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