Why We Invested Vase.ai
Iterative Consumer Research for the Pace of the Modern Economy
“the market demands user research tools that are more real-time, contextual, collaborative, and easily digestible”
Andreessen Horowitz (a16z)
The pace of life continues to accelerate and with it the challenges for Companies keeping pace with consumer preferences and needs. Consumers are inundated with a greater range of options and increased accessibility than ever before. Understanding the inclinations, motivations and purchasing behavior of target consumers is more important than ever. This is a trend that will not reverse. In fact, the increasing prevalence of digitalization of business has shown an increasing pace, yet the tools available to businesses has not kept commensurate pace.
Traditionally, Companies seeking insight into their existing or target consumers would engage a research agency. The results are being stuck in long, expensive research cycles. The length of the cycles can lead to the insights derived to be outdated and stale by the time they reach the intended decision-makers. There is a further tendency for traditional research to be overly comprehensive, which limits the ability of a recipient to sift through to extract actionable insights.
There have been entrants into the market that brought technology to address the issues. Survey tools like Google Forms and SurveyMonkey have been around for years. The market remains nascent with significant room for innovation.
Vase.ai is building a solution that emphasizes speed, reliability, and actionable insights. By breaking the long cycle that has hampered market research, Vase.ai is enabling iterative research, including panel and surveys from verified respondents. By leveraging AI, they have simplified research without sacrificing the power and reliability of the insights.
Whether an established enterprise or a startup, user research enables a cycle of constant product improvements and upcoming product launches. Not all companies have the resources to expend on market research. This begs for a powerful tool with a simple onboarding process that will deliver the insights a business needs to make product launch and improvement decisions.
We are proud to lead the funding for Vase.ai. They provide a high value-add solution in an exciting space that taps into the fact that consumer insights and habits are changing faster than ever before. They have the technology, know-how and a great track record in the region, so we know our investment will further accelerate their, already impressive, regional growth. We’re excited to be working with a strong founding team and look forward to seeing them grow the business even further.
Let’s Build the Future
If you are an entrepreneur that is building a B2B business with global potential.